Yumtown

Yumtown food delivery app is the heart of the Yumtown project as it will be how customers can access the service.  The app wireframe and architecture is focussed on maximising the user experience making it pleasurable and intuitive. I created low-fidelity wireframe to begin this process and compared my app architecture with other food delivery companies app UI design. By exploring and researching the app market and my target audience, I had the acorn of my ideas and I then created my brand story and logo which is at the heart of this process. The colour scheme of the app is in harmony with the logo design and branding, reflecting the pink colours which are bright and have immediate impact.  The landing page allows the user to log in, invite others and to chat with the staff at Yumtown.  The Brand Story page should give the users a feeling of connectedness to the company through its misson and values that are evident througout.  The app also offers promotions and contains the online/TV advert with the catchy tune for Yumtown, which should drive traffic to download the app.  Finally the product page includes all the yummy vegan food available!