Yumtown
Food Delivery Company: Marketing Campaign
Yumtown: Brand Story
Yumtown started back in 2022, when Zoe Van-de-velde sitting at home, not wanting to go out and navigate the restaurant scene, wanted to order excellent gourmet vegan food to her home. After searching other food delivery options she realised that what she wanted just wasn’t out there. Zoe then went on to hire a great vegan chef and a small dark kitchen in Leicester City, her hometown and she began to market Yumtown. The app was launched and Yumtown was born.
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The Yumtown orders started to come in and with a couple of delivery guys and great chef Yumtown gained momentum. With success in her own city Zoe wanted to make Yumtown more widespread so she opened dark kitchens in three other cities: Bristol, London and Nottingham. Then she launched an online advert which proved to really capture the imagination. Great vegan food was now available and could be delivered to your door for a proper dinner at home.
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Yumtown now has a staff of 50 people and is growing and growing and will soon be available in many more cities across the UK.
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